Why your phone isn't ringing: short videos for local business owners

What's said

Your front desk speaks Spanish, but a Spanish-speaking patient checking your website can't tell. Let me be specific. One line: "Se habla español," top of your homepage and in your Google Business Profile description.

What's on screen

Your front desk speaks Spanish. Your Google profile doesn't.

Real Google screen, my profile: Business information, Description. Add it here: + "Se habla español."

My take: one line. "Se habla español."

Save this for whoever updates your website and Google profile.

What's said

The customer: Ten dozen tamales for Christmas Eve. Who's taking orders?

The owner: We make two thousand tamales every December. Pork, chicken, rajas.

The customer: Their page? A burrito photo from March. I ordered from the lady on Facebook.

The owner: ...What lady on Facebook?

What's on screen

Never posted that you take Christmas orders? The lady on Facebook did.

Here's the problem: your tamales are in the kitchen. Hers are on Facebook.

My take: one real photo. "Taking Christmas orders." How to order. Pin it.

Send this to a taquería that hasn't posted it yet.

What's sung

Sung (the Ojeda Works jingle): Let's turn it around tonight. Put your name in the light. Ojeda Works, oh-oh. Be the answer, oh-oh. Ojeda Works, oh-oh. Somos Ojeda Works. Ojeda Works punto com.

What's on screen

Ojeda Works · 01 · ojedaworks.com: Alejandro Ojeda. Be the answer, not just an option. Napa, CA. One name behind everything. Five ways we work: 1. Answer Optimization, 2. Video, 3. Web, 4. Content, 5. Advertising. One person, no handoffs.

The AO Audit · 02 · aoaudit.com: Be the answer. Answer Optimization Audit. Free AO score, 60 seconds. What AI checks: 1. Schema, 2. Crawler access, 3. Google Profile, 4. Reviews, 5. AI tests. Will AI recommend you? Scan free.

My Own Hit · 03 · myownhit.com: Every life deserves a song. Your story, your song. English, español. Pick your style: 1. Corridos, 2. Oldies, 3. R&B, 4. Cumbia, 5. Hip-hop. By Ojeda Works, Napa, CA.

What's on screen

POV: your next client searches "insurance near me"... and calls someone else. (Mockup, names made up.)

You never see it. No missed call. No voicemail.

Sample Insurance Agency, Example Insurance Co., Demo Agency (made up). The map shows these first.

Let me be specific. Google says local results are mainly 3 things:

1. Relevance: does your profile match what they typed? "how well a Business Profile matches what someone is searching for" (Google)

2. Distance: how far you are.

3. Prominence: how well-known you are. Reviews count. "how many reviews you have" (Google)

2 of the 3 you can work on: right category, hours, real photos, more reviews.

Nobody can pay Google for a better map ranking. "There's no way to request or pay for a better local ranking on Google." (Google Business Profile Help)

Send this to an agent who lives on referrals.

Ojeda Works · ojedaworks.com

Music: the Ojeda Works jingle (sung "Ojeda Works").

What's on screen

Fact or hype? I tested it. Ep. 01.

Owners: think you're not posting enough? That might not be why nobody's liking it.

Fact or hype: "Post every day." I tested it on 35 Napa-area businesses. (35 public business accounts)

Posted 12+ times a month (5 businesses, avg ~18). Typical post: 30 likes.

Posted 1-11 times a month (23 businesses). Typical post: 28 likes. (Ojeda Works test, 35 Napa-area businesses, 28 compared, Oct 11, 2026)

Here's what nobody expected: posting more didn't make each post do better.

Half hype. More posts ≠ better posts.

My take: 3 posts that show real customers beat 30 posts nobody needed.

Owners: Comment CHECK. I'll show you which of your posts people actually care about.

What's on screen

Lawyers: if your office has no Spanish online, Spanish-speaking clients may never find you.

Exhibit A: Google's AI search now answers in Spanish. "AI Mode in Google Search is starting to roll out globally in Spanish today." (Google, The Keyword, Sept 23, 2025)

Imagine this (example, acted scene): "¿Abogado de accidentes que hable español cerca de mí?" The answer names: Sample Law Office (made up). The answer names another office.

My take: if your site and Google profile say nothing in Spanish, the AI has less to go on in Spanish.

Start with: "Se habla español" on your Google profile + one Spanish page. Only if someone in your office really speaks it.

Lawyers: Comment CHECK. I'll show you what Google shows a Spanish speaker looking for you. Free.

What's on screen

Gym owners: don't answer your DMs and 73% say they'll go to a competitor. (Survey: Sprout Social Index 2025)

6:02 PM. (Example, acted scene.) Sample Gym (made up): "How much is a membership?" Round 1, DM unanswered.

Let me be specific: 73% expect an answer within 24 hours or sooner.

24:00:00. Seen. No reply. Round over.

My take: treat your DMs like the front desk. Price, hours, "come try a class." Same day.

Gym owners: Comment CHECK. I'll show you what a new member sees when they message you. Free.

What's on screen

Owners: your website looks fine on your laptop. (Example, acted scene.)

Your laptop, Wi-Fi: Sample Bakery (made up). Loaded. "Looks great!"

Customer's phone, 1 bar: Loading...

That's the problem. ...and taps the next result. "Never mind."

Here's what nobody expected: fewer than half of websites pass Google's own speed + experience test on phones. 48% pass on phones (2025). (Web Almanac 2025, Core Web Vitals)

My take: open your site on your phone. On cellular, not Wi-Fi. Count to 3.

Owners: Comment CHECK. I'll test your site on a phone for you. Free.

What's on screen

Napa owners: stop marketing only to the tourists who go home tonight.

By day: 62% of visitors are day-trippers. (Visit Napa Valley, 2025 visitor data, July 2026)

By night: the ones who stay the night bring 88% of the spending.

Let me be specific: per trip, an overnight guest spends about 12x a day-tripper. (Our math from Visit Napa Valley's numbers.)

Imagine this: 9 PM, a hotel room, someone types: "tacos near me." Do you show up? (Example)

My take. Tonight's checklist: your hours, photos and "open late" need to be right on Google tonight.

Napa owners: Comment CHECK. I'll show you if hotel guests can find you. Free.

What's on screen

Salon owners: that 5-star review you never answered could be costing you.

Survey says! 1,002 people were asked...

8 in 10 say they'd likely use a business that answers all its reviews.

4 in 10 say they'd likely skip one that never replies.

(1 survey, 1,002 U.S. adults, BrightLocal 2026)

Here's the problem: your clients love you. Your profile looks like nobody's home.

My take: two minutes a day. Your reply: "Thank you, Maria! See you in 6 weeks." Done. (Example reply. Maria is made up.)

Salon owners: Comment CHECK. I'll show you which reviews are waiting on you. Free.

What's on screen

Rosa, Panadería (example, acted scene):

Rosa: My nephew does my Instagram. He's fourteen. Good kid. It's free.

Alejandro: Love that. How many customers did it bring you?

Rosa: ...He got nine likes. Four were his friends.

Let me be specific: 9 likes. Calls? Nobody counted. Count calls, not likes.

Love the kid. Wrong scoreboard. My take: free posts cost you if nobody calls.

Owners: Comment CHECK. I'll show you if your page makes it easy to call you. Free.

What's on screen

October 16. Boutiques: 2 in 5 holiday shoppers start before November. Is your holiday post up?

NRF says: "For more than a decade, at least two in five holiday shoppers have reported they're starting to browse and buy before November." (Source: National Retail Federation)

Last year. Let me be specific: 42% planned to start before November. (NRF 2025 survey, 8,247 adults)

November 27. Here's the problem: if your first holiday post is Black Friday, 4 in 10 planned to start weeks earlier. (My take)

Wish list: #1 gift people said they want: gift cards, 50%. #2: clothing + accessories, 46%. (NRF 2025)

This week. My take: put a gift-card sign up this week. Post it today.

Today. Shop owners: Comment CHECK. I'll show you if your page brings customers. Free.

What's on screen

Accountants: Google says this can't go in your business name.

Your Google profile (example). Business name: Sample Tax Co. LLC | Your Trusted Partner | TAX PREP | Napa | 707-555-0100

Here's the weird thing: even "LLC" can break the rule. 01 Taglines. 02 Phone numbers. 03 Service info. 04 Location info. 05 All-caps words. 06 "LLC" (unless your sign says it).

The rule: your real-world name. Nothing added.

"Including unnecessary information in your business name isn't permitted, and could result in the suspension of your Business Profile." (Source: Google Business Profile guidelines)

What's left: Sample Tax Co. Your real name, as on your sign.

Accountants: Comment CHECK. I'll check your Google profile. Free.

What's on screen

Dentists: your review reply could cost you.

Google review (example): "Worst visit ever. Never going back."

A dental office replied. Owner's reply (example): "Hi [name], we treated you on [date] for a ..." Patient info.

U.S. HHS, North Carolina: $50,000. Civil money penalty. The office also ignored the government's data request + subpoena.

Another office. U.S. HHS, California: $23,000. Settlement: review replies + other potential violations. Settled.

Here's the problem: they answered with patient details. (Example: "Maria G., we treated you on 3/14 for a root canal...")

The government's words: "This practice is illegal under HIPAA." (Source: HHS.gov)

My take (not legal advice): don't confirm they're a patient. Bad: "Sorry about your crown on ..." Safe: "Thanks for the feedback. Please call our office." That's it.

Comment CHECK. I'll check your Google profile. Free.

What's on screen

Real estate agents: if Google only shows your brokerage, you're invisible.

[your name] realtor Napa. The Brokerage, real estate agency, 4.8. Your name? Not found. Where are you? (Example, made-up names.)

Here's what nobody expected: Google's own rules name real estate agents.

Google's own words: "Doctors, dentists, lawyers, financial planners, and insurance or real estate agents are all individual practitioners." (Google Business Profile guidelines)

If clients reach you there during set hours.

Shared office? Your name only. "should include only the name of the practitioner"

Agents: Comment CHECK. I'll check your Google profile. Free.

What's on screen

Landscapers: your before-and-afters don't show up on Google.

This is your work. (Before.)

This is your Google page. Your Lawn Crew, Landscaper, Napa. (Example, made-up business.)

Imagine this: Saturday, 8 AM. "yard cleanup near me." Crew A: 40 photos. Your Lawn Crew: 0 photos. Which one would you tap? (Example, made-up search.)

Google's own words: "You can show customers what you offer and tell the story of your business with photos and videos." (Google Business Profile Help)

Let me be specific: 1 before. 1 after. Every job. Same angle. (My take.)

Landscapers: Comment CHECK. I'll check your Google profile. Free.

What's on screen

House cleaners: Google killed your quote requests.

Your Cleaning Co. (mock profile, not a real business): Call · Website · Chat · Request a quote. Gone, July 31, 2024.

Google's own words: "As of July 31, 2024, the chat and call history features are no longer available in your Business Profile." "No, customers can no longer request quotes." (Source: Google Business Profile Help)

Here's the weird thing: the phone still rings. Google stopped showing you the list. Call history left your Business Profile July 31, 2024.

The fix: 1. Add your phone number to your profile. (Google's own tip.) 2. Turn on text or WhatsApp. (If your account is eligible.) 3. Put a quote form on your website. (My take.)

Cleaners: Comment CHECK. I'll check your Google profile. Free.

What's said

The customer: There's a mouse in my kitchen. I need somebody tomorrow morning. Who do I call?

The owner: Twenty years in business. Best in the valley. Everybody knows me.

The customer: Maybe you're the best. Your Google page is empty. Other guys got photos and 40 reviews.

The owner: Okay. What do I fix first?

What's on screen

Pest control owners: your 20 years don't show up on Google.

Here's the problem: your customer can't see your 20 years.

"Businesses with complete and accurate info are more likely to show up in local search results." (Google Business Profile Help)

Fix first: real job photos. Correct hours. Ask every happy customer for a review.

Owners: Comment CHECK. I'll check your Google profile. Free.

What's on screen

Every town runs on these people.

Taco cook. Baker. Mechanic. Barber. Vineyard crew.

+ The guy who gets them found.

More customers, for local businesses.

Owners: Comment CHECK. I'll check your Google profile. Free.

What's on screen

Rate these 9 flyers. Round 3 is a trap.

Round 1, towing: Slop, Amazing, Decent. One message. One number.

Round 2, heating & AC: Decent, Slop, Amazing. Too many services. Nobody reads it.

Round 3, roofing: Decent, Amazing, Slop. Wait. Pretty doesn't pay. A phone number does.

Owners: your Instagram is your flyer now. Comment CHECK. I'll send your real Instagram numbers. Free.

What's on screen

An electrician's Instagram vs. his real week. (Acted scene)

Instagram: @your_business, 1 post. Last post: 2019.

Real life: 9 missed calls. Clean panels. Full board.

"I'm busy. Who cares?" Your next customer can't see.

Be honest: before you hire someone... do you look them up?

The easy fix: post the panel you finished today.

Electricians: Comment CHECK. I'll send your real Instagram numbers. Free. Send this to the best electrician you know.

What's said

The car snob: Hmm... The torque curve... speaks to me... spiritually.

The normal guy: Does it start? Does the AC work? I'll take it.

What's on screen

Car snob vs normal guy.

Which one are you? Comment SNOB or NORMAL.

What's said

The snob: Notes of... blueberry, jasmine, and a single tear from a Colombian cloud.

The normal one: It's coffee. It's hot. I'm awake. Thank you.

What's on screen

Coffee snob vs normal.

Which one are you? Comment SNOB or NORMAL.

What's on screen

POV: someone asks their phone... "best car detailer near me?"

AI named 3. Not you. Your shop? ... not listed.

Better work? Maybe. Maybe not. More info. (My take)

Google says: "Businesses with complete and accurate info are more likely to show up in local search results." (Google Business Profile Help, "Tips to improve your local ranking")

The fix: 1. Same hours everywhere. 2. Every service written out: ceramic, interior, headlights. 3. Reviews that say what you did. Ask. Don't script it. Don't pay for it.

Detailers: Comment CHECK. I'll check your Google profile. Free.

What's on screen

That one plumber on Google:

Business name (example): Your Plumbing Co. + 24/7 + Emergency + Best Plumber Napa + Cheap + Near Me

Profile suspended? Continue?

"Including unnecessary information in your business name isn't permitted, and could result in the suspension of your Business Profile." (Google Business Profile guidelines)

Level up! Use your real name. Same as your sign, your website and your business cards.

Plumbers: Comment CHECK. I'll check your Google profile. Free.

What's on screen

4 lines I'd cut today. My take.

Stop using "Call for a quote." Post a starting price. Can't price it unseen? Say what's next: visit, written quote, how soon. My take: a next step beats a wall.

Stop using "We do it all." List each job in Google Services: kitchen remodel, deck, ADU, bathroom. "When local customers search Google for an offering you provide, that service may be highlighted on your profile." (Google Business Profile Help, Manage your services)

Stop using a Gmail with numbers. This: [yourname]1987@gmail.com. Spam? Or this: you@[yourcompany].com. My take: one looks like a business.

Stop posting only "after" photos. Before. After. My take: the before is the proof. Get the owner's OK. No house numbers.

Doing one of these? Comment CHECK. I'll check your Google profile. Free.

What's on screen

Real Napa-area business. Last post: 383 days ago. (As of Oct 11, 2026)

Who goes quiet like this?

You'd think: restaurants. They're slammed.

Nope. All 9 posted in the last 23 days.

The quiet ones? 4 of 5 home-service pages: no post in 30+ days.

The receipt: Instagram data, 35 Napa & American Canyon businesses, Oct 11, 2026. Restaurants: 9 checked. Home services: 5 checked.

My take: a quiet page looks closed.

Where's your page? Comment "CHECK". I'll send your real numbers.

What's on screen

This text breaks 3 Google rules.

Example text, Your Shop (example): "Loved the service? Leave us 5 stars and get $10 off your next oil change." "Had a bad time? Just call us instead."

Google says no.

"$10 off" = paying for reviews. "5 stars" = picking the rating. "Call us instead" = hiding bad reviews.

The rules: Don't "offer incentives – such as payment, discounts, free goods and/or services – in exchange for posting any review..." Don't "discourage or prohibit negative reviews, or selectively solicit positive reviews from customers." Asking is OK only "without offering incentives to do so or attempting to influence the rating..."

The fix: Ask every customer. Same way. No discount. No star count.

Shop owners: Comment CHECK. I'll check your Google profile. Free.

What's on screen

Ojeda Works

aoaudit.com

myownhit.com

More customers.

Comment CHECK

What's on screen

Wineries, half of adults under 35 don't drink.

Adults 18-34 who drink: 59% → 50%.

Gallup, 2023 → July 2025, 1,002 U.S. adults. Young adults are also "the least likely to favor wine."

You can't fix that.

"Notes of wet slate..."

You can fix your posts.

People send fun, not fancy. (My take)

Want your real numbers? Comment "CHECK". @ojedaworks

What's on screen

Who changed your hours?

Example: Google Business Profile. Someone suggested an edit to your business. Suggested change: 6:00 PM to 2:00 PM.

Anyone using Google can suggest an edit.

If asked: 4 days to accept or reject it. Some edits don't ask first.

Day 5: Google may publish it.

"If you don't respond within 4 days, Google may automatically publish the update if it is supported by other publicly available information, such as your business website." (Google Business Profile Help)

The fix: 1. Turn on Business Profile notifications (More → Notifications). 2. Keep your website hours matching. 3. Look at your profile now and then.

Bakery & café owners: Comment CHECK. I'll check your Google profile. Free.

What's on screen

Food truck jobs since 2000...

+907%: food truck & cart jobs, 2000 to 2024.

All private jobs: +20.4%. Food truck jobs: +907%.

More crews. More competition.

My take: Does your Instagram say where you park tonight?

Food truck owners: Comment CHECK. I'll send your real Instagram numbers. Free.

What's on screen

5:40 AM. Lights on.

The dough started hours ago.

Nobody saw that part.

Do it right anyway.

What's said

The tourist: Excuse me... is the al pastor gluten-free? And can I get it with no tortilla?

The local: Dos al pastor, uno de asada, con todo. Gracias, jefe.

What's on screen

Tourist vs local.

Which one are you?

Taquerías: name your dishes on Google Maps. Yours come before customer-added names.

What's said

Alright, picture this. You get in your car and you turn it on. And then you press play. And the song that starts to play, it's your theme song. It's one of the coolest things. It's a song about you, with your own personal song. In any theme style that you want.

What's on screen

Your own theme song, made just for you.

Starring: you.

Corrido · Oldies · Soul · Hip hop

$49 launch price · myownhit.com