Making the page takes ten minutes. Making it work for you takes knowing which settings matter and what a page honestly can and can't do. Both halves below.
From your personal Facebook account (required — it becomes the page's admin, invisibly to the public), go to the pages section, create, and choose the business name exactly as customers know it — matching your Google profile and site, because machines cross-check. Pick the closest real category, add hours, area, phone, site link, and real photos: your logo as the profile image, your actual place or work as the cover. Then claim the page's short URL once eligible so the address is clean.
Turn on messaging and set an away-response with your real reply window — unanswered DMs quietly cost sales. Add the action button (call, book, order) matched to how you actually take business. Check the page's visibility settings so it's public, and add a second admin you trust: lone-admin pages get lost with forgotten passwords more often than anyone admits.
A page gives you a presence where a lot of local life happens, a messaging channel, reviews, and the key to running Meta ads later. What it can't do: replace a website. Facebook decides who sees your posts, its pages are barely readable to search engines and AI assistants, and the platform can change rules overnight. The honest architecture: page for presence and conversation, website for being found and recommended — each doing its actual job.
Yes — pages are created and managed from personal accounts, which stay invisible to the public. Never make a separate personal account for the business; that violates Facebook's rules and risks losing everything when it's flagged. Add a trusted second admin instead.
A page, always. Profiles cap at 5,000 friends, can't run ads, and using one for business breaks Facebook's terms — accounts get closed with no appeal. Pages exist precisely for this and unlock the business tools.
A page alone leaves you invisible where recommendations actually happen — search engines and AI assistants can barely read Facebook content, and the platform owns your reach. The page is a channel; a simple readable website is the foundation. You want both, doing different jobs.
Enough to look alive — a couple of real posts weekly beats daily filler. The page's bigger jobs are correct info, answered messages, and reviews. A page with current hours and fast replies outperforms an active-but-neglected one.