It's not your imagination, and you're not being punished. In 2018 Facebook said in public that the feed would favor posts from friends and family over posts from Pages. Your business page starts behind that line. Here's what Meta actually said, what still gets through, and where else your time can go.
In January 2018 Facebook announced it was reordering the feed around “meaningful interactions between people,” and warned that “Pages may see their reach, video watch time and referral traffic decrease.” Posts from friends and family first, public content from Pages behind them. So a business page competes not just with every other business, but with the baby photos the feed was rebuilt to favor. My take: the Pages that still get free reach do it by starting real conversations, with comments and shares between actual people, not by posting more often.
My take, three things. Groups first: local community groups are where a lot of the attention is, and an owner who really helps there (answering questions, not dropping links) builds more trust in town than a year of Page posts. Events and Marketplace are worth testing too. And the Page itself still matters as a record people check: hours, photos, reviews, how fast you reply. People who found you somewhere else come here to see if you're real and open. Treat the Page as a listing to keep accurate, not an audience to grow.
My take: the hour a week you spend feeding the feed can work harder somewhere else. Your Google Business Profile, where people are already searching for what you sell. Asking happy customers for reviews. An email list that Facebook can't stand between you and. A website that answers real questions in plain text that search engines and AI assistants can read. If reach matters enough to pay for, Facebook ads let you pick who sees them. Pay for the reach or put the time somewhere else, but stop giving free posts to a feed that puts Pages behind friends and family.
My take: often it's the feed, not you. In its 2018 “meaningful interactions” change, Facebook said it would put posts from friends and family ahead of posts from Pages, and warned that Pages may see their reach drop. The feed favors conversation between people, so Pages start behind.
No. Posting more doesn't fix starting behind. My take: posts nobody reacts to may make the next one harder to get seen. A few posts that start real conversations beat daily broadcasting. Better yet, be useful in local Groups.
Keep it, but demote it to a listing: accurate hours, photos, reviews, and fast replies to messages. People use it to verify you're real. Just stop measuring yourself by the reach of posts the feed was designed to show less.
Sometimes. You can choose who sees them, down to your area. But do the same math as any channel: what each booked customer costs you. Get your Google profile, reviews and website in good shape first, so the people you pay to reach can check you out. Paying to reach people is fair. Expecting lots of free reach from a Page isn't realistic anymore.
See also: How often should a business post? · Marketing without social media · Facebook ads cost
Not sure if people searching Google for your kind of business in your town can find yours? Email alejandro@ojedaworks.com and I'll check for free.