Customers compare you with strangers before they call. If they can't see who you are, you're asking them to guess. My take: you don't need a channel, a schedule, or a studio. You need two or three honest videos, each doing one clear job.
Video one: the 60-90 second answer to “who are these people and can I trust them?” The owner, on camera, saying what you do, for whom, and why you do it that way. Put the full version on your homepage. Google Business Profile videos can be up to 30 seconds long (Google Business Profile Help), so post a 30-second cut there. Video two: the proof. A real job start to finish, a real before and after, or a real customer (with permission) saying what happened in their own words. Neither needs to be polished; both need to be true. My take: a phone, daylight, and a person who means what they're saying beat a drone intro and a stock-music montage.
The same video does different jobs in different places. On your website, it greets people who came from search. On your Google profile (the 30-second cut), it puts a face next to your name while people compare. Cut into 30-second vertical clips, it becomes the social posts you were struggling to think up. In a quote email (“here's who'd be doing the work”), it helps the customer say yes. You're not feeding a video channel; you're making one video and using it four ways.
Skip the brand anthem, the movie-style logo reveal that answers nothing a customer asked. Skip scripting the life out of it. My take: owners who just talk sound more real than owners reading a teleprompter. Skip daily-video plans that die in week three and leave a dead channel for everyone to see. And skip waiting to feel ready. My take: a nervous but real owner on camera beats an owner who never filmed anything. When the job needs more than a phone (a story worth telling properly, a series, an ad), that's what our video division does.
My take: yes. One honest owner-on-camera video and one proof-of-work video do the two jobs that matter most: building trust while people compare, and showing proof when they decide. You don't need more than that to start.
The first versions can cost nothing but nerve: a phone, daylight, and honesty. My take: professionally made videos for a small business often run from a few hundred to a few thousand dollars, depending on the job. Pay for that once the free versions show where video brings you customers.
The owner, 60-90 seconds, answering who you are, what you do, and why you do it that way. Put the full video on your homepage and a 30-second cut on your Google profile, since Google Business Profile videos can be up to 30 seconds long (Google Business Profile Help). My take: it's the video that helps people who are already deciding, which makes it the best minute you can film.
Not in a way anyone can promise. My take: video makes your profile more complete and shows searchers that the business is real and active. The bigger win is the person already looking: they get to see who they'd be hiring before they call.
See also: Promo video for business · How much does a videographer cost? · How long should a promo video be?
Not sure if customers searching in your town can find you and see who they'd be hiring? Email alejandro@ojedaworks.com and I'll check for free.