Your techs do beautiful work, and the chairs still sit empty midweek. My take: every set you finish is a photo your client wants to show off. Use those photos, then turn first-timers into standing appointments before they walk out the door.
People scroll fast. Post clean close-ups in good light: real hands, this week's sets. Ask the client first, then photograph every set worth showing. Caption it with the style name people search for, and tag the town. Put the same photos on your Google Business Profile. My take: a new client comparing salons on their phone at night wants to see your work, not your waiting area.
Fills come due every few weeks. That's repeat business if you rebook every time. Book the next visit at checkout (“Want me to hold this chair for your next fill?”), hold standing slots for regulars, and text when a fill is due. The more of your book is standing appointments, the less a slow week or an app change hurts. My take: loyalty here is personal: remembering names, remembering how they like it, the same tech every time. Show that off, not just the art.
Fill out your Google Business Profile completely: prices, hours, booking link, and replies to reviews. Ask happy clients to mention their tech by name, in their own words. Google says businesses with complete and accurate info are more likely to show up in local search results (Google Business Profile Help). Then build a simple site with your services and prices written as text, not hidden in a PDF or a DM. What to skip: deep discounts that can fill chairs with one-time visitors while your regulars pay full price, and chasing follower counts. My take: a few hundred local followers who book are worth more than a big following that never comes in.
Post close-ups of real work, often, where locals look: Instagram and your Google profile. Show your prices, and ask happy clients to name their tech in reviews. My take: people pick a salon with their eyes, so fresh, real photos matter most.
Standing appointments and rebooking at checkout, timed to when the fill is due. My take: the same tech and the same quality build the habit, reminder texts help keep it going, and steady scheduling keeps clients better than discounts do.
My take: yes. A nervous first-timer wants to know what it costs before booking. List prices by service, with “from” prices if sets vary. Write them as text on your site and profile, not in a picture or a DM. Clear prices also save you time with people who were never going to book.
This week's sets in close-up, seasonal designs, your techs at work, and before-and-afters of repairs. My take: post real work a few times a week and skip the meme calendar. The work is the content.
Not sure if people searching for a nail salon in your town can find you? Email alejandro@ojedaworks.com and I'll check for free.
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