Type your revenue, pick your goal, and get an honest budget band plus the number that actually matters: how many customers a month the budget must produce to pay for itself. No email gate, nothing stored — the math runs in your browser.
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Before you spend any of it: the free foundation — a complete Google Business Profile, reviews asked for systematically, a website that answers real questions — converts everything else, costs time instead of money, and is what search engines and AI assistants read when they decide whom to recommend. Budget follows foundation, not the other way around.
The bands: roughly 5% of revenue to maintain, roughly 10% to grow, 10–15% for a launch year — planning averages, not laws. The full reasoning: how much should a small business spend on marketing? Everything runs in your browser; nothing you type is sent or stored anywhere.
Common planning bands: around 5% of revenue to maintain, around 10% to grow, and 10–15% in a launch year. They're averages, not laws — the sharper tool is customer math: what a customer is worth, and how many the budget must produce to break even.
Because budgets only make sense against customer value. $1,500 a month is cheap if a customer is worth $5,000 a year and expensive if they're worth $80. Value per customer turns a percentage into a decision.
No. It's a small script that runs entirely in your browser — nothing you type is transmitted, stored, or seen by anyone. Close the tab and it's gone.
The free foundation before any paid channel: complete Google Business Profile, systematic review-asking, and a website that answers the questions customers actually search. Paid traffic pointed at a weak foundation just spends faster.