My take: a bakery has great content and hard math, because most of what you make has to sell today. Marketing's job is to sell the case out by close and fill tomorrow with pre-orders. Beautiful photos are just the means.
Fresh bread at dawn is hard to scroll past. Shoot it when it comes out (steam, crumb shots, the tray of croissants) and post before your town decides where to stop. My take: same-morning posting is the trick, because 'these exist right now' sells in a way a stock pastry photo can't. Load your best to the Google Business Profile too; that's what a stranger sees comparing “bakery near me” options.
Walk-in traffic has a ceiling. Pre-orders and custom work let you grow past it. Cakes, catering trays, weekly bread subscriptions, holiday pre-sales: that's revenue you bake to order instead of guessing. Make ordering stupidly easy: a form or even a dedicated phone hour beats “DM us.” My take: plan holiday pre-orders like the events they are, and open them weeks ahead, not the week of.
Hours accurate everywhere (sell out early? say so, because honest scarcity is charming), menu and prices in readable text, allergen and custom-order info on the site because customers ask those exact questions before they come in. Reviews answered warmly. What to skip: discounting day-olds so often that customers may learn to wait for the discount, and buying followers or ads before the free basics (morning posts, profile, pre-orders) are running. My take: a bakery's product photographs itself, so spend effort before money.
Same-morning photos where locals actually look (Google profile and social), plus accurate hours and reviews. Google says businesses with complete and accurate info are more likely to show up in local search results. My take: when people compare bakeries nearby, the one that looks fresh today has the edge, not the biggest ad budget.
This morning's bake, posted this morning. Process video costs no money to make, just a phone: lamination, decorating, the oven pull. My take: two to five real posts a week, and the feed should smell like the shop.
Pre-orders and subscriptions: cakes, catering, holiday boxes, weekly bread. Baking to order cuts the guessing, so less ends up in the trash, and a simple order form lets followers buy without standing in line.
Take the inquiry anywhere, but move it to a form or email fast. Details, deposits, and dates get lost in a DM thread. A simple order form with flavors, sizes, lead time, and deposit terms protects both sides and looks more professional.
Not sure if people searching for a bakery in your town can find yours? Email alejandro@ojedaworks.com and I'll check for free.
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